Tuesday, November 25, 2008

Reemtsma builds market share in Germany

The cigarette manufacturer Reemtsma has its market share in Germany, suffers like the entire industry under the impact of smoking bans in the federal states. The market for cigarettes will be taxed this year by around three percent to less than 88 billion pieces shrink, Reemtsma, the parent company Imperial Tobacco in Hamburg. Reemtsma loud message reached jointly with the newly purchased subsidiary Imperial Altadis has a market share, 27,2 percent, compared with 21.3 percent in the previous year without Altadis. But even without the acquisition would be the market share by 0.3 percentage points. "In recent years, the brand JPS extremely successful and in 2008 expanded this success." With a market share of 7.8 percent JPS was the second largest cigarette brand in Germany.

Imperial Tobacco reached in the past fiscal year (30.9.) In Germany a turnover of 840 (previous year: 751) million euros and an operating profit of 391 (341) million. The entire group, the fourth largest cigarette manufacturer, Altadis rose thanks to the takeover sales increased 46 percent to 292 billion cigarettes, the sales before taxes by 60 percent converted to 6.6 billion euros and operating profit by 51 percent to 2, 8 billion euros.

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